With the increase in per capita income of Indian citizens and rising remittances from Indians abroad, India has transitioned into a high-consumption economy. This shift has naturally boosted our service sector.
In this episode, we have the privilege of speaking with Mithun Madhusudan, a leading expert with profound insights into Indian consumers, particularly those in “India 2” (residing in Tier III and smaller cities). Mithun’s extensive experience in product development for platforms like ShareChat and Apna has given him a unique perspective on the evolving consumption patterns and preferences across different segments of the Indian market.
Watch the full podcast to listen to the full conversation!
Read More
The Indian Startup Ecosystem: Key Sectors and Growth Opportunities
Foreign Direct Investment (FDI) in India: Inflows in 2023 and last 10 years